InfoTrends, one of the largest worldwide market research companies, announced a new study at the end of February called Mobile Devices and the Impact on Print. According to InfoTrends analyst John Shane, there is ample evidence to suggest that many mobile device users want to print from their devices, but find it too difficult to do so.
The study, prepared with print vendors in mind, suggests that different barriers to mobile printing exist depending on the user group, and in some cases there may be more than just one reason that users aren't printing from their tablets or smartphones. "There is a large untapped potential for managed print services and print vendors," Shane says, "But vendors are not sure which groups of users are the largest untapped potential for print or what it is they need to make printing possible."
As part of the study, InfoTrends asked respondents what they felt were their barriers to engage in mobile printing both in their personal and professional lives. The largest barrier in all of the geographic regions examined, regardless of the type of printing (work or personal), was technical connectivity issues with the printer. Other reasons with high percentages were application errors or knowing where to find a printer.
One of the surprising findings in the study is that mobile device users who print for personal and work reasons have very similar needs and encounter similar barriers.
These findings didn't surprise Jared Hansen, CEO and founder of secure mobile printing leader Breezy. "We've seen time and time again that people are tired of the difficult work-arounds and limited-function apps they download from public app stores. No one wants the cost or expense of buying new printers, or trying to manage consumer-grade printing apps that don't offer the management, tracking and pixel-perfect rendering that companies need, and it's clear that concerns about mobile printing are all too common.
"Add in the very real concerns enterprise IT has about mobile device security and how unsecured printer connections can lead to man-in-the-middle attacks on sensitive company data, and it's no wonder that the analysts at InfoTrends found a large unmet demand for secure mobile printing."
The InfoTrends study investigates the print-related attitudes, needs, and desires of mobile device users. The study also explores the overlap between users printing for work and personal reasons, and considers how factors like location and willingness to pay may differ depending upon the need. For more information on the InfoTrends survey, click here.
"Delivering a secure mobile printing solution like Breezy and an enterprise mobility management solution can let enterprise IT reap huge rewards, and make everyday tasks much easier for mobile workers," Hansen says.
"Anything IT can do that allows workers to be more productive in getting the job done without sacrificing security is valuable," he adds. "Secure mobile printing can save time and money, and avoid workers who create their own shadow IT situation by downloading unmanaged mobile printing apps. I think this latest study simply reinforces what many in IT already know: there are huge productivity and security improvements to be gained with secure mobile printing."
Breezy's secure mobile printing technology is fully integrated with leading EMM providers like AirWatch, Citrix, Good Technology, IBM (Fiberlink's MaaS360), MobileIron and many others, and can add an extra layer of protection to the mobile devices that connect to your network or store your data. For more information on mobile device security and secure mobile printing, watch this video from Breezy, download The Definitive Guide to Mobile Printing, a free ebook, or click here to schedule a Breezy demo now.
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