Smartphone & Tablet Apps Now Drive Majority of Internet Traffic

Posted on March 25, 2014

During the first quarter of 2014, for the first time ever, Americans used smartphone and tablet apps more than PCs to access the Internet. According to data from comScore and Enders Analysis, mobile devices accounted for 55% of U.S. Internet traffic, while PCs and laptops accounted for 45% of traffic.

Apps accounted for a whopping 47% of mobile Internet usage, while mobile browsers accounted for just 8% the report added.

Total Internet usage on mobile devices has previously exceeded that on PCs, but this is the first time it's happened for app usage alone. Meanwhile, IDC says that smartphone adoption is on track to increase 39% during the 1st quarter of 2014. As of January 55% of American adults had smartphones, while 42% owned tablets, according to the Pew Research Center.

More than 2 billion Android, BlackBerry and Apple iOS devices access corporate networks every day. End users want access to desktop functions for all business applications, on any device, anytime, anywhere ? and printing is no exception.

End Users Push IT to Provide Secure Mobile Printing

"End users understand the value that the company gets when they use personal devices during business hours, or extend the workday by using mobile devices. So they are becoming increasingly vocal when it comes to demanding the tools they need ? and mobile printing is often on the list," explains Jared Hansen, CEO of Breezy.

Despite decades of predictions of a paperless office, businesses continue to rely on printing. Rolling out an enterprise mobile print strategy can seem far from simple, as companies face a wide array of hardware, software and service offerings that vary by platform and printer. IT manag�ers know that they can't afford to ignore the consumerization of enterprise printing ? because if they do, employees will bypass IT and use consumer printing apps that lack all of the security, compliance, and cost controls IT has put in place.

Like the rest of IT, the future of enterprise printing will increasingly be shaped by consumer trends. The extent to which organizations and vendors can harness these trends will determine success or failure. Organizations must balance a mobile print strategy with security, cost, business process requirements, user needs and delivery models.

IT must provide enterprise mobile printing capabilities that are secure, reliable, and in compliance with state and federal rules like the Computer Fraud Act (CFA), HIPAA, FINRA and FERPA. Without it, employees are less productive, and IT can't track or control what's being printed, or where.

Mobile security for employee-owned devices is now one of the top headaches for IT managers and CIOs, especially in regulated industries where compliance is a factor.

"Every 15 to 20 years, the IT landscape shifts. The last major shift of this magnitude was the creation of the web", Hansen says. "But the shift to mobile is no less disruptive. It's changed the way people work, and the way organizations conduct business. Mobile security is one of the primary initiatives in most IT organizations." For example, over 80% of companies are currently at risk of a data breach due to a single gap in their security architecture, and that risk is likely to increase as more tablets and smartphones enter the workplace: companies are taking steps to protect their data, but most existing security solutions leave a gaping security hole when it comes to mobile printing.

But it doesn't have to be that way, Hansen says: "That's where Breezy comes in. We secure the 'last mile' for mobile data, with secure on-device encryption that allows employees to print from any mobile device, to internal and external printers, with just a few clicks."

For more information on secure mobile printing, watch this video from Breezy, or download The Definitive Guide to Mobile Printing, a free ebook from Breezy.

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